LinkedIn Video Viewership is Up 36% Year-Over-Year
During Microsoft’s latest earnings call, it revealed that weekly immersive video views have increased 6x quarter-over-quarter, and total video viewership on LinkedIn is up 36% year-over-year.
This follows the previous quarter, where Microsoft reported that video was the fastest-growing format on LinkedIn and that video uploads on LinkedIn had risen 34% year-over-year.
LinkedIn’s Video Efforts are Paying Off
These numbers show that LinkedIn’s investments in video are paying off. This year, it launched two major video-focused features: a dedicated Video tab and Videos For You that have video content a bigger part of the LinkedIn experience.
Opportunities for Video Creators & Marketers
All this represents a massive opportunity for those sharing video content on LinkedIn right now. With a low-supply, high-demand environment for video, LinkedIn’s prioritization of video content, and broader video trends, short-form video on LinkedIn is reminiscent of the early days of TikTok and Instagram Reels—offering early adopters enhanced reach and visibility.
