TikTok Tests Album Pre-Saves to Expand its ‘Add to Music App’ Feature
TikTok is beta testing a Pre-Save button for its Add to Music App feature, which allows users to save music directly from TikTok to streaming services like Spotify and Apple Music. When available, users can tap the button to pre-save an album on their preferred platform, ensuring the album is automatically downloaded upon its release.
Why It Matters: Pre-save buttons are a big deal for artists in the streaming world. They’re a powerful way to build excitement for new releases and gauge interest, while giving fans an easy way to get involved early.
By bringing pre-save functionality directly to TikTok, the app is positioning itself as a go-to destination for music discovery—not just for music that are already out, but for the entire journey, from early buzz to release day.
This test also coincides with TikTok’s new integration with Spotify and Apple Music, allowing creators and users to share music from these platforms directly to TikTok via the feed, Stories, and direct messages.