TikTok Partners with Spotify & Apple Music on New 'Share to TikTok' Integration

TikTok / Share to TikTok from Spotify

TikTok launched new integrations with Spotify and Apple Music, allowing users to share music, podcasts, and audiobooks from these streaming services directly to TikTok.

How It Works

With a new 'Share to TikTok' option, users can share audio directly from streaming services to TikTok in multiple ways. They can post audio to the TikTok feed, including the For You Page or Stories, using Green Screen and Photo Mode, or send it via direct messages. When clicked, shared content redirects users back to the streaming service for seamless access.

Why It Matters

These integrations make it easier for users to share their favorite listens on TikTok—whether for content creation (using features like Green Screen or Stories) or for recommending tracks to friends.

For creators who review music, as well as for artists, this is a convenient way to highlight songs or albums and add commentary, while offering viewers a direct link to listen on streaming services. Record labels, already collaborating with creators to promote new releases, will likely use this feature for influencer marketing campaigns moving forward.

On the messaging front, the ability to send songs or podcasts via direct messages could boost engagement, aligning with TikTok’s efforts to increase messaging activity through features like Streaks.

Doubling Down on Music Discovery

Building on the 'Add to Music App' feature, TikTok is expanding its role as a music discovery platform. With the shutdown of its own streaming app, TikTok Music, it will likely rely on more partnerships with established players like Spotify and Apple Music, which are now less direct competitors.