Blog
Instagram Launches Trial Reels, Giving Creators the Ability to Share Reels with Non-Followers Before Sharing with Everyone
Instagram has launched a test of Trial Reels, allowing creators to share a Reel with only non-followers.
Instagram Adds Live, Custom Themes and QR Codes for Broadcast Channels
Instagram has expanded its capabilities for Broadcast Channels. Key updates include the ability for creators and brands to go live with members in their channels, customize their channels with an image, and share a QR code that directs users to their channels.
YouTube Updates the Inspiration Tab with AI-Powered Tools
YouTube is updating the Inspiration Tab in Studio, formerly known as the Research Tab, by adding Ideas and Outlines.
LinkedIn Launches Wire Program for In-Stream Video Ads On Publisher Content
LinkedIn launched the Wire Program in beta. The program allows brands to run in-stream video ads on publisher content. It is currently being tested with publishers like Bloomberg, Business Insider, NBCUniversal, and The Wall Street Journal. Publishers will have a 50-50 revenue split with LinkedIn.
Twitch Introduces the Twitch DJ Program Allowing DJs to Play Popular Music and Earn Money
Twitch has introduced the Twitch DJ Program, which is set to launch later this summer.
Beehiiv Introduces Creator Accelerator Program to Help Creators Launch and Grow a Newsletter
Beehiiv has introduced a Creator Accelerator program for established creators looking to launch and grow a newsletter.
Instagram Flags Reels Ineligible for Partnership Ads So Creators Can Make Edits in Advance of Publishing
Instagram is now flagging Reels that are ineligible for Partnership Ads. When creators share a Reel and toggle on the 'Allow brand partner to boost' option, but it contains an element that makes it ineligible for ads, Instagram prompts creators users to make edits before sharing the Reel.
Reddit Launches Brand Affiliate Tag for Creators and Brands to Disclose Posts and Comments
Reddit launched a Brand Affiliate tag. Users must add this tag to identify posts or comments with commercial intent or incentives.
Instagram Now Enables Users to Share Carousel Photos in Different Sizes without Altering Dimensions Using New Resize Options
Instagram has added a feature that enables users to share a carousel of photos in different sizes. During the editing process, users can click on a resize icon that offers three options: Original, Portrait (or Horizontal, depending on the first photo's ratio), and Square.
The Original option keeps the photos in their original sizes. The Portrait (or Horizontal) option resizes all photos to either portrait or horizontal format. The Square option resizes all photos to square format. After selecting an option, users can preview how each photo will appear when published.
Threads Rolls Out TweetDeck-Like Updated Desktop Experience
Threads rolled out an updated desktop experience, allowing users to pin columns for different feeds such as For You, Following, Liked or Saved Posts, Activity, and other user profiles.
TikTok Implements Mid-Roll Ads in Longer Videos
TikTok has been implementing mid-roll ads. While watching longer videos, over a minute, some users are being served ads during the videos, typically towards the end. In these cases, a pop-up appears at the top right of the video with a countdown for the ad to start. The ad then starts playing with the option for users to skip it. After skipping or letting the ad play through, the video continues.
TikTok Launches TikTok Studio, a Creation and Management Platform for Creators
TikTok launched TikTok Studio, a creation and management platform. Creators can use it to create, edit, upload, manage, and analyze their content and account. It offers a range of tools, including auto-captions, auto-cut, post-scheduling, comment filtering, and audience insights.