Threads Rolls Out TweetDeck-Like Updated Desktop Experience

Threads rolled out an updated desktop experience, allowing users to pin columns for different feeds such as For You, Following, Liked or Saved Posts, Activity, and other user profiles.

Why It Matters: Threads introduces its version of Tweetdeck (now called XPro), a popular feature on X, formerly known as Twitter. The addition of pinning enables users to personalize and customize their experience, facilitating easier navigation and staying up-to-date with content and creators on the platform.

With the Threads API set to arrive next month enabling content publishing from third-party apps, engagement is expected to increase as creators and publishers gain more options for sharing and consuming content on Threads.