Instagram Flags Reels Ineligible for Partnership Ads So Creators Can Make Edits in Advance of Publishing

Instagram is now flagging Reels that are ineligible for Partnership Ads. When creators share a Reel and toggle on the 'Allow brand partner to boost' option, but it contains an element that makes it ineligible for ads, Instagram prompts creators users to make edits before sharing the Reel.

Why It Matters: This feature was added last year for Stories and is now extended to Reels, which is more valuable as amplifying sponsored Reels from creators has become a big part of influencer marketing campaigns.

For brands to get value from creator content in their paid media strategy, they must actually be able to use the content in ads. Nuances around what content is eligible for ads can be a challenge for creators and marketers. This update highlights specific issues and gives creators the opportunity to make edits to ensure their Reels are eligible while reducing instances where creators are forced to repost, which can cause issues between them and brands.