Twitch Introduces the Twitch DJ Program Allowing DJs to Play Popular Music and Earn Money

Twitch / DJ Program

Twitch has introduced the Twitch DJ Program, which is set to launch later this summer. This program allows opted-in DJs to livestream a wide range of popular music via the new DJ Category without the risk of Digital Millennium Copyright Act (DMCA) takedowns. DJs will also be eligible for new discovery and monetization opportunities.

Thanks to partnerships with hundreds of labels, including Universal Music Group, Warner Music Group, and Sony Music, DJs can access millions of tracks for their live streams. They can earn money from their streams, with a portion of their earnings going to music rights holders, of which Twitch will cover half.

Why It Matters: DJs often encounter problems streaming on Twitch due to copyright issues, resulting in frequent DMCA takedowns. The program offers a sustainable solution by enabling the use of copyrighted music, allowing DJs to earn income while compensating musicians and rights holders. It’s a similar initiative to YouTube’s Creator Music and Meta’s Music Revenue Sharing programs.