YouTube Updates the Inspiration Tab with AI-Powered Tools

YouTube / Ideas and Outlines

YouTube is updating the Inspiration Tab in Studio, formerly known as the Research Tab, by adding Ideas and Outlines. Creators can type in an idea or topic, and YouTube will display their viewers' interest levels, similar ideas, and related videos their viewers have watched. Creators can also use a "Create Outline" button to generate an AI-powered bullet-point outline for the idea.

Additionally, YouTube has introduced Breakout Videos, a feature that showcases videos from similar channels that have performed exceptionally well.

Why It Matters: YouTube aims to provide creators with more inspiration for content creation based on what viewers are watching and resonating with. Similar tools have appeared across social media platforms. For instance, Instagram's Inspiration tab gives creators ideas tailored to what they and their followers are likely to enjoy, and TikTok's Creator Search Insights offers creators insights into frequently searched topics.

These native tools are more effective for creators than third-party apps like ChatGPT for ideation and inspiration, as they surface ideas and topics relevant to the creators' content and audience on that specific platform, which can make the output more relevant.