Reddit Launches Brand Affiliate Tag for Creators and Brands to Disclose Posts and Comments

Lindsey Gamble / Reddit

Reddit launched a Brand Affiliate tag. Users must add this tag to identify posts or comments with commercial intent or incentives. This includes instances when a user is an employee or affiliate of a company in posts or comments related to that brand or when creators are working with a brand.

Why It Matters: As brands increasingly turn to Reddit to engage with communities through their own posts and collaborations with Redditors, disclosure tools are essential for transparency. The tag provides an official means for users to disclose such relationships. However, as seen with LinkedIn, which recently added a Brand Partnership label, these tools are only effective if they are actually used.