Instagram Adds Live, Custom Themes and QR Codes for Broadcast Channels
Instagram has expanded its capabilities for Broadcast Channels. Key updates include the ability for creators and brands to go live with members in their channels, customize their channels with an image, and share a QR code that directs users to their channels.
Why It Matters: These upgrades bring various benefits to creators and marketers utilizing Instagram’s one-to-many messaging feature. They can reward top supporters by hosting live chats with them and make their channels stand out with their own branding.
Being able to share a QR code could be the most impactful update as it gives creators and brand managers a way to easily grow their channels via real-life events such as speaking engagements at conferences or hosting meetups with fans.