Reddit updated user profile visibility controls. Under “Content and Activity Settings,” users can choose to show everything, only specific content, or hide it all.

Reddit added profile tools for Reddit Pro.

CEO Steve Huffman revealed that Reddit will integrate its AI-powered search tool, Reddit Answers, directly into the platform’s core search experience.

Reddit’s added a new Import feature that allows advertisers to transfer campaigns directly from Meta Ads Manager.

Reddit introduced a feature that allows users to hide ads from their Home or Subreddit feeds.

Reddit announced a handful of new tools to help users contribute to the platform:

Reddit will now warn users who upvote content that violates its policies. The platform announced that users who repeatedly upvote such content within a specific timeframe will start receiving warnings.

Reddit is testing a new AI-powered search feature, Reddit Answers, that allows users to ask questions and receive curated information, perspectives, and recommendations from Reddit communities.

Reddit will soon begin testing AI-generated summaries.

Reddit has announced new partnerships with the NFL, NBA, MLB, PGA TOUR, and NASCAR to provide video highlights, behind-the-scenes content, AMA sessions, and exclusive content. Advertisers such as Samsung, Ford, Volkswagen, and FanDuel can run ads on this content, with Reddit sharing ad revenue with the sports leagues.

Reddit launched a Brand Affiliate tag. Users must add this tag to identify posts or comments with commercial intent or incentives.

Reddit has announced Reddit Pro, a suite of tools designed to assist businesses in establishing and expanding their organic presence on the platform.