Blog
TikTok Adds Snapchat-Like Streaks to Encourage Messaging
TikTok added Streaks. Users can unlock Streaks after sending messages to each other for three consecutive days. Streaks end if both users fail to message each other within a 24-hour period.
Instagram Explains How Users Can Share Longer Reels
In a recent video, Instagram explained how users can post videos longer than 90 seconds.
Pinterest Opens Up Its Inclusion Fund to Small Businesses, Publishers & Creator Agencies
Pinterest is currently accepting applications for the Pinterest Inclusion Fund in partnership with Shopify. The fund is open to small merchant businesses, independent publishers, and boutique creator agencies based in the US and Canada.
Twitch Launches a Redesigned Mobile App to Support Mobile Consumption and New Features
Twitch rolled out a redesigned mobile app.
VSCO Launches Galleries Feature to Enable Creators To Organize Photos By Projects and Themes
VSCO has introduced a Galleries feature, enabling creators to organize their photos by projects, themes, topics, and more.
YouTube Expands Self-Certification Yellow Timestamps Feature, Offering Creators Insight into Advertiser Guideline Violations
YouTube will be rolling out its Self-Certification Timestamp feature to more creators. This feature allows creators to self-rate their videos against YouTube’s advertiser-friendly content guidelines when uploaded via desktop.
YouTube Is Displaying Search Results Based On Segments Of Long-Form Videos That Are Most Relevant To Searches
YouTube is testing a new search experience on both desktop and mobile. It is beginning to display search results based on specific segments of long-form videos that are most relevant to user searches.
Instagram Head Says Send Rate Is More Important Than Watch Time, Likes, and Comments for Reach
In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.
YouTube Experiments with AI-Generated Instrumentals for Shorts
YouTube is experimenting with AI-generated instrumentals for Shorts
TikTok Introduces Fan Spotlight to Let Artists Highlight Fan Videos on Their Profile
TikTok introduced Fan Spotlight, a feature launched as part of Billie Eilish's platform takeover for her new album, HIT ME HARD AND SOFT.
LinkedIn Adopts C2PA Standards to Identify and Tag AI-Generated Content
LinkedIn is adopting Coalition for Content Provenance and Authenticity (C2PA) standards, to identify AI-generated content
TikTok Launches Floating Player for Desktop, Allowing Users to Watch Videos While Browsing Other Websites
TikTok launched a new Floating Player for desktop.