I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

Users are spending half of their time on TikTok watching content that's longer than a minute, according to TikTok in a new report by The Information.

As the new year approaches, the pressure is on to perfect those 2024 strategies—for yourself, your clients, and the brands you're championing. The key to success? Staying one step ahead of the trends that will shape the months to come.

TikTok has rolled out an in-app effect editor.

TikTok launched Add to Music App, a new feature allowing US and UK users to save songs they discover on TikTok to major streaming services such as Apple Music, Amazon Music, and Spotify.

TikTok announced Out of Phone, a new out-of-home (OOH) solution, enabling advertising partners and brands to display TikTok content across screens in real-world settings.

ByteDance, the owner of the all-in-one editing platform and TikTok's sister company, CapCut, has introduced CapCut for Business, an extension of its editing software geared towards businesses, brands, marketers, and creators.

TikTok is currently developing a new creator scoring system for the TikTok Creator Marketplace (TTCM).

TikTok and Disney have announced a new partnership to celebrate The Walt Disney Company's 100th anniversary.

TikTok launched Direct Post, a new Content Posting API, allowing both creators and social media managers to post videos directly to TikTok from third-party apps.

TikTok is currently piloting a paid, ad-free subscription service. As per screenshots that have been shared, the platform is testing the ability for users to purchase a monthly subscription for $4.99, which would allow them to use TikTok without any ads.

TikTok is testing a new integration with Google. This integration includes a card between videos in TikTok search that links out to Google Search for more results related to that topic.