TikTok and Disney Announce New Partnership with a First-of-Its-Kind Content Hub
TikTok and Disney have announced a new partnership to celebrate The Walt Disney Company's 100th anniversary. Focused on a first-of-its-kind content hub, spanning four weeks (October 16th to November 13th) and involving 24 regions around the world, this partnership will allow users to:
Watch videos from Disney's various brands, including Pixar, Star Wars, Marvel, ESPN, National Geographic, and Disney Parks
Create their own TikToks using Disney music and effects
Participate in daily Disney trivia
Collect and trade Character Cards featuring Disney characters
Additionally, Disney is becoming a TikTok Pulse Premiere publisher, allowing it to split ad revenue with TikTok in exchange for running ads alongside Disney content.
Why It Matters: Partnerships with publishers have become a prominent trend for social media platforms. TikTok has been particularly active in this regard. These partnerships typically benefit all parties involved by offering new ways for everyday users to consume content from publishers, providing creators with access to intellectual property (IP) to use in their content, increasing revenue streams for publishers, and enabling social media platforms to get more premium content that attracts advertisers.
