TikTok Launches Add to Music App to Allow Users to Save Songs to Music Streaming Services

TikTok

TikTok launched Add to Music App, a new feature allowing US and UK users to save songs they discover on TikTok to major streaming services such as Apple Music, Amazon Music, and Spotify. Using an 'Add Song' button next to a track, users can select their preferred streaming service and add the song to a playlist—whether it's a default one, a new one, or an existing one.

Why It Matters: TikTok has solidified its status as a global hub for music discovery, often propelling songs to viral fame and breaking old records on the charts. Add to Music App capitalizes on TikTok's influence in music discovery, bridging the gap between users discovering music on TikTok and being able to enjoy the full-length song from their favorite artists and creators.

This strengthens the bond between TikTok and the music industry, offering artists and labels increased exposure, discoverability, and revenue. Simultaneously, it provides music streaming services with an additional way to leverage social media for discovery, complementing their existing in-app recommendation experiences.