TikTok Announces Out of Phone Solution To Bring TikTok Videos To Bigger Screens in Real World Settings

TikTok

TikTok announced Out of Phone, a new out-of-home (OOH) solution, enabling advertising partners and brands to display TikTok content across screens in real-world settings. These include billboards, kiosks, cinemas, bars, restaurants, automobiles, airports, gas stations, retail stores, and more.

Why It Matters: Out of Phone represents a significant stride for TikTok, aligning with its broader strategy to expand its content to larger screens and diversify its advertising revenue streams. Over the past year, TikTok has engaged in various related initiatives, including launches with partners like ReachTV, Screenvision, GSTV, and Redbox.

Brands will find value in Out of Phone as it allows them to extend their TikTok campaigns into the real world, enabling them to convey their message to audiences when they aren’t on their phones.

The emergence of solutions like this and the growing trend of brands repurposing creator content for out-of-home advertising signals a future where influencer marketing campaigns will encompass digital platforms and the public spaces we encounter daily.

This shift is beneficial for influencer marketers and creators alike. The more creators can be integrated into businesses, especially in traditional marketing, the more likely company executives and budget owners will recognize their value and allocate budgets accordingly.