TikTok is Developing a Creator Scoring System for TikTok Creator Marketplace

TikTok Creator Marketplace

TikTok is currently developing a new creator scoring system for the TikTok Creator Marketplace (TTCM). This system will provide creators with a score based on a set of industry attributes, which will be developed with input from TTCM users. These numerical scores will be visible on creators' profiles, and include an overall score along with individual scores for each attribute.

Why it Matters: A scoring system allows marketers to make data-driven decisions when selecting creator partnerships. In the past, marketers primarily focused on metrics such as follower count, engagement rate, and content quality. However, these metrics have limitations. With the introduction of a scoring system, marketers will be able assess creators comprehensively, taking into account a standardized set of attributes.

As scores will impact the opportunities available to creators, it is essential that creators have access to their own scores. This not only promotes transparency but also allows creators to identify areas where they can improve their scores, if necessary.