CapCut Introduces CapCut for Business
CapCut
ByteDance, the owner of the all-in-one editing platform and TikTok's sister company, CapCut, has introduced CapCut for Business, an extension of its editing software geared towards businesses, brands, marketers, and creators. It features a range of tools available across desktop, mobile, and tablets to create ads and brand content. They are as follows:
Ad Script: An AI-powered script generation tool to develop script ideas based on a product and/or business description.
Business Templates: Unlimited usage of commercially-licensed business templates for ads or branded content.
Product URL to Ads: A tool that converts the URL of a product or landing page into a video ad in one click.
AI Characters: AI-generated presenters that can perform product demonstrations, explainer videos, and more.
Collaboration: A feature that enables team members, agencies, and realtors to collaborate on branded content through editing, accessing, reviewing, and providing notes and suggestions in one place.
Virtual Try-On: A tool for using an AI model to virtually try on products and generate photos to showcase products.
Why it Matters: The official introduction of CapCut for Business follows several months of significant promotion by ByteDance, including promoting the platform to brands and creators through TikTok marketing touchpoints. As the company's second app to reach $100 million in consumer spending, ByteDance aims to continue capitalizing on CapCut by offering a user-focused solution for driving business through content that is easy, convenient, and cost-effective.
With a strong emphasis on AI-powered features that assist the entire creative process, from ideation to production to delivery, CapCut for Business is poised to become an essential tool for marketing teams and creators, especially those leveraging TikTok as a key platform. With Adobe, Canva, and now CapCut, there's a lot of competition in the editing space.
