Instagram has added a new Paid Partnership Label for Broadcast Channels, its one-to-many messaging feature.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

Meta has unveiled over 20 AI-related updates across its family of apps— Facebook, Instagram, and WhatsApp.

According to the Wall Street Journal, Meta is preparing to launch Threads in Europe this month.

Amazon has partnered with Meta and Snapchat, allowing Prime customers to link their Facebook and Instagram accounts to their Amazon account.

Threads introduced new control features in response to community feedback.

Pops offers a five-week program with various perks for creators, including best practices for using Threads, previews of upcoming features, a weekly newsletter that curates reality TV and pop culture trends, challenges with special prizes, the ability to chat with other program participants, and more.

Instagram has launched a new feature that prompts creators to edit their Stories when they toggle on ‘Allow brand partners.

Instagram has been quite active recently, conducting numerous tests on new features and tools. Alongside the previously announced tests for polls in the comments of Posts and Reels, Instagram has introduced several other tests, including a Meta Verified feed, Custom Stickers, and Collaborative Carousel Posts.

In addition to officially launching new features, Threads is also conducting tests.

Threads added two new features: Polls and GIFs.

Instagram has begun testing polls in comments, which allows users to insert polls and participate in polling directly within the comments section of a Feed Post or Reel.