Instagram Tests Polls in Comments

Instagram has begun testing polls in comments, which allows users to insert polls and participate in polling directly within the comments section of a Feed Post or Reel. These comment-based polls function similarly to those seen in Stories, enabling users to include up to four options as answers and allowing users to see the number of people who have cast their votes.

Why It Matters: Polls in comments provide creators and brands with a fresh way to engage with their audiences, especially within the context of a specific post. Sometimes, creators and brands include questions in the captions of their posts to boost engagement, and this feature streamlines that process.

Additionally, it is a valuable tool to include in influencer marketing campaigns, as it allows creators to gain insights from their audiences regarding the brand or product they are promoting, which can aid in performance and be helpful to their brand partners.

This feature, along with the ability to add GIFs in comments and share comments left on Feed Posts and Reels to Stories, highlights the evolution of comments as a content format.