Threads Tests View Counts on Posts and Pinned Posts

Threads

In addition to officially launching new features, Threads is also conducting tests. Firstly, it is testing View Counts on posts. Secondly, it is testing the ability for creators to pin a post or a reply to their profile using the 'Pin to profile' or 'Pin reply' options.

Why it Matters: Threads' current set of post analytics is somewhat limited, mainly focusing on engagement metrics like likes, reposts, and replies.

Adding View Counts on posts will provide users with more insights into the reach and performance of their content. This is vital as view counts have become a common feature across platforms, primarily fueled by the popularity of short-form videos.

Pinned Posts are equally valuable, allowing users to prominently showcase specific posts, especially those that have performed well or those that give profile visitors an idea of what to expect from them.

In the context of creator-brand partnerships, these can collectively deliver value. View counts help brands assess the impact of sponsored Threads posts, while Pinned Posts empower creators to increase the reach of sponsored content by pinning sponsored posts for a specified duration.