Meta Prepares Launch of Threads in Europe This Month

Threads

According to the Wall Street Journal, Meta is preparing to launch Threads in Europe this month. However, the European iteration of Threads may be 'view only,' allowing users to see Threads posts without the ability to create their own posts.

In addition, Instagram head Adam Mosseri announced that keyword search has been expanded to all countries where Threads is available and is supported in all languages.

Why It Matters: Threads has been gaining momentum, with swaths of new users joining the platform in recent weeks as they seek an alternative to X, formerly known as Twitter. It had a strong debut during the summer but was limited in the European Union due to regulatory concerns, specifically the Digital Services Act.

With those concerns likely in a better place now, Threads' expansion to this region will help propel it forward, enabling tens of millions of new people to join the platform. When Threads does launch in these regions, anticipate it rising up the app download charts and a new wave of content and engagement from new creators and brands.