Threads Launches A Community for Reality TV and Pop Culture Creators

Threads

According to The Information, Threads has recently launched Pops, a new community for reality TV and pop culture creators. Pops offers a five-week program with various perks for creators, including best practices for using Threads, previews of upcoming features, a weekly newsletter that curates reality TV and pop culture trends, challenges with special prizes, the ability to chat with other program participants, and more.

Why It Matters: This initiative is significant because Instagram is making efforts to increase the usage and adoption of text-based apps. By hosting focus groups with creators and now launching Pops, Instagram aims to establish direct relationships with creators and encourage their active involvement with Threads.

While these initiatives can be beneficial, it's worth noting that providing creators with a revenue stream has proven to be the most effective way to capture their attention. However, that approach isn’t the most scalable or cost-efficient for the platforms themselves.