TikTok Introduces Fan Spotlight to Let Artists Highlight Fan Videos on Their Profile
TikTok / Fan Spotlight
TikTok introduced Fan Spotlight, a feature launched as part of Billie Eilish's platform takeover for her new album, HIT ME HARD AND SOFT. This feature enables artists to pin up to five fan videos on their Music tab. The creators of these selected videos will be notified, and their videos will remain pinned for up to 7 days. After this period, the artist can select new fan videos to pin.
@musicontiktok Hey artists 🌟 Fan Spotlight is here! Pin your favorite fan videos and refresh your TikTok profile easily in just 3 clicks! Let your fans know you're vibing with their content ❤️
♬ original sound - MusicOnTikTok
Why It Matters: With its new licensing agreement with Universal Music Group, TikTok is implementing components of the deal, including new promotional tools for UMG artists and songwriters.
Fan Spotlight helps artists utilize fan-generated content to promote their latest music and thank fans. It’s similar to the Artist Pick feature that Instagram launched about a year ago, which lets artists pin Reels with their music to the top of the Audio Page.
