Pinterest Opens Up Its Inclusion Fund to Small Businesses, Publishers & Creator Agencies

Pinterest / Pinterest Inclusion Fund

Pinterest is currently accepting applications for the Pinterest Inclusion Fund in partnership with Shopify. The fund is open to small merchant businesses, independent publishers, and boutique creator agencies based in the US and Canada. Eligible entities must be owned and operated by individuals from historically marginalized communities (BIPOC, disabilities, LGBTQIA+, plus-size).

Throughout the six-week incubator program, participants will receive cash grants, ad credits, hands-on learning sessions covering best practices, and expert mentorship.

Why It Matters: As the Pinterest Inclusion Fund enters its fourth year, Pinterest continues to expand eligibility criteria for participation. Initially focusing on traditional content creators, the platform has gradually broadened its support to include digital collectives, magazines, publishers, and now business owners.

This aligns with platforms' recent efforts to cater to user bases beyond individual creators, particularly focusing on publishers that are increasingly operating like creators on platforms.