YouTube launched a new “Device Type” card in YouTube Studio on desktop and mobile. The card breaks down the percentage of watch time in hours across TV, Mobile, Computer, and Tablet, ordered from highest to lowest.

YouTube is testing a new Monthly Audience metric for YouTube Music.

YouTube has entered the fourth and final phase  of its longer Shorts feature rollout, allowing creators to upload Shorts up to three minutes  long directly from the main YouTube app.

Delta is partnering with YouTube to bring a new in-flight entertainment experience to its customers.

YouTube is testing a new video highlights tool in YouTube Studio on desktop.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

YouTube is piloting a new feature called Watch With, which allows creators to share live commentary, analysis, and real-time reactions to games and events.

The PGA Tour is looking to attract new audiences by turning to creators for help.

YouTube has recently been ramping up its efforts to facilitate creator-brand collaborations through a series of new initiatives.

YouTube is rolling out the ability to add images to multiple-choice answers in Quizzes.

YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.