Instagram has introduced a new Profile display option for Reels.

Instagram's Creator Marketplace, a platform that connects creators and brands, is expanding to eight new regions: Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil.

Instagram has rolled out a new AI feature called Backdrop, which it announced last year.

Threads has started testing a new trending topics feature in Today’s Topics.

In the coming months, Meta plans to automatically label AI-generated content uploaded to Facebook, Instagram, and Threads.

Instagram has started testing Notes Prompts, a new feature that encourages users to create a Note prompting others to respond with their own Note based on the prompt.

Meta has launched Creator Management Tools, a set of tools for agencies to manage their creator talent.

Meta has rolled out the option to hide likes and share counts on Threads posts.

Instagram is starting to experiment with the ability for creators to add Collections to their profiles.

Instagram has added a new Paid Partnership Label for Broadcast Channels, its one-to-many messaging feature.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.