Meta Launches Creator Management Tools for Agencies to Manage Their Creator Talent

Meta

Meta has launched Creator Management Tools, a set of tools for agencies to manage their creator talent. With these tools, agencies can request and manage permissions for creators' assets (such as Facebook Pages and Instagram accounts), link payment accounts to creators' monetization features (e.g., Ads on Facebook Reels, Fan Subscriptions), and view insights into creators' earnings. Creators can control these permissions and access using their own set of new tools in Agency Management Tools.

Agencies can apply for access by filling out a form to share information about their company, how they work with creators, what creators they work with, and more.

Why It Matters: Creator Management Tools simplify how agencies collaborate and manage their talent across Meta. Instead of requiring creators' credentials or finding workarounds for distributing payments, agencies and creators can use these tools to streamline processes.

As the creator economy continues to grow, creators of all sizes are enlisting third parties like agencies to handle various aspects of their businesses. Agencies essentially function as extensions of creators, leading platforms to consider developing tools and experiences tailored to their unique workflows.

Last year, TikTok addressed this by launching a Talent Manager Portal for the TikTok Creator Marketplace.