LinkedIn Adds Videos For You Section Highlighting Recommended Videos To Watch
LinkedIn has added Videos For You, a new section in the feed that suggests videos to watch.
LinkedIn Expands the Capabilities of Sponsored Newsletters to Allow Companies to Boost Newsletters from Creators
LinkedIn has added the option for companies to amplify newsletters from creators via Thought Leader Ads — its iteration of Meta Partnership Ads and TikTok Spark Ads.
LinkedIn Adds a Save Button Directly to the Post Menu
LinkedIn has updated the post menu. While the like and comment buttons remain, the Repost and Send buttons have been replaced with Share and Save buttons. The Share button now includes options for reposting, sending the post as a message, and copying the post URL. The Save button allows users to save posts directly from this menu.
LinkedIn’s Fastest-Growing Format Is Now Video
According to Microsoft's Q4 FY24 earnings report, video content is now the fastest-growing format on LinkedIn.
LinkedIn Makes Updates to Analytics for Creators
LinkedIn recently updated its analytics tools.
LinkedIn Launches Sponsored Newsletter Articles for Companies to Run Their Newsletters as Paid Media Ads
LinkedIn has launched Sponsored Newsletter Articles to allow companies to amplify their LinkedIn newsletters as paid media ads, targeting objectives such as brand awareness and engagement.
LinkedIn Expands Access to Newsletters for All Users Along with Improvements
LinkedIn is expanding Newsletter access, allowing all users to publish one.
LinkedIn Launches Wire Program for In-Stream Video Ads On Publisher Content
LinkedIn launched the Wire Program in beta. The program allows brands to run in-stream video ads on publisher content. It is currently being tested with publishers like Bloomberg, Business Insider, NBCUniversal, and The Wall Street Journal. Publishers will have a 50-50 revenue split with LinkedIn.
LinkedIn Adopts C2PA Standards to Identify and Tag AI-Generated Content
LinkedIn is adopting Coalition for Content Provenance and Authenticity (C2PA) standards, to identify AI-generated content
LinkedIn Adds Unique Views Metric for Posts
LinkedIn recently added Unique Views as a metric for posts, articles, and video performance.