LinkedIn Launches Sponsored Newsletter Articles for Companies to Run Their Newsletters as Paid Media Ads

LinkedIn / Sponsored Newsletter Articles

LinkedIn has launched Sponsored Newsletter Articles to allow companies to amplify their LinkedIn newsletters as paid media ads, targeting objectives such as brand awareness and engagement. Currently, newsletters from member pages cannot be sponsored, but LinkedIn plans to make this feature available soon.

Why It Matters: Similar to Sponsored Articles, companies and, eventually, creators can target specific audiences and maximize the reach of their long-form newsletter content, potentially growing their subscriber base. Fresh off a number of improvements and a 47% increase in engagement on them, it’s clear that the newsletters remain a priority.