LinkedIn Expands Access to Newsletters for All Users Along with Improvements
LinkedIn / Redesigned Experience
LinkedIn is expanding Newsletter access, allowing all users to publish one. Alongside this expansion, LinkedIn has announced several updates:
Redesigned Experience: Comments are now displayed on the right side of each edition.
Microsoft Designer: Access to an AI-powered tool for designing newsletter covers.
Email & Subscriber Notifications: Subscribers receive email and in-app notifications whenever a new edition is published. Non-subscribers following the author are prompted to subscribe.
Member & Page Embedding: Allows embedding of member profiles and LinkedIn Pages directly into newsletters.
Why It Matters: LinkedIn now hosts over 187,000 newsletters and is seeing a 59% increase in the number of newsletters published and a 47% increase in engagement.
These latest updates help creators better reach new and existing audiences, foster dialogue among readers on topics covered in editions, and provide creators with more ways to visually enhance their newsletters.
Despite LinkedIn still lacking features like access to subscriber emails and robust analytics, its newsletter product offers advantages over dedicated newsletter platforms. These include reaching a different audience, reducing barriers to consumption, and offering multiple engagement opportunities. These are some of the reasons why I distribute my newsletter via both beehiiv and LinkedIn.
