LinkedIn Adds Unique Views Metric for Posts
LinkedIn / Lindsey Gamble
LinkedIn / LinkedIn Help
Additionally, as of April 2024, the impression count for posts now includes impressions from both original posts and any reposts by other users.
Why It Matters: Unique Views provide creators and thought leaders with a clearer metric to measure their audience. While Impressions indicate the total visibility of content, Unique Views reveal the actual number of individual people who have seen it. This distinction helps creators understand the breadth of their reach versus the frequency of exposure.
The inclusion of impression data from reposted content is also notable as it provides a full picture of the performance of a user's content, whether it's their original post or a repost by someone else. Creators who often have their posts reposted by others can expect to see an increase in impression performance over time.
This move aligns with recent updates by other platforms like Pinterest, which also allow creators to track the performance of their content when shared by others through features like Account Claiming for Instagram.
More Data, Better for Creator-Brand Collaborations: These updates, along with other recent LinkedIn analytics upgrades like newsletter-specific analytics and the ability to export post analytics, should also help facilitate more creator-brand collaborations by providing more comprehensive data for creators to use when pitching to brands, plus more data for evaluating sponsored content.
