LinkedIn Expands the Capabilities of Sponsored Newsletters to Allow Companies to Boost Newsletters from Creators

LinkedIn / Sponsored Newsletters

LinkedIn has added the option for companies to amplify newsletters from creators via Thought Leader Ads — its iteration of Meta Partnership Ads and TikTok Spark Ads. This follows the rollout of allowing Company Pages to boost their own newsletter content through paid media. Creators can also run their newsletters as ads to drive subscribers.

Why It Matters: In addition to running branded content in their newsletters, creators can offer brands paid media usage. This is beneficial as it allows brands to target specific audiences and maximize the organic performance of their creator partners.

It also provides more flexibility in creator partnerships. By allocating budget to paid media, brands can collaborate with smaller creators who may be a great fit but lack the organic reach needed.