LinkedIn Dives Deeper Into Video With Videos For You Carousel Featuring Recommended Videos

LinkedIn / Videos For You

LinkedIn has rolled out Videos For You, a carousel of six recommended vertical videos that appear in the feed, similar to Instagram’s Suggested Reels feature on mobile. It typically appears after a handful of posts

in the feed. Users can scroll horizontally through the carousel, where videos auto-play with the sound off. Tapping a video opens it in LinkedIn’s immersive video experience, allowing users to watch in full screen, swipe vertically to explore more, or return to the feed.

Why It Matters: Videos For You highlights LinkedIn’s big push for video content, which follows the launch of a dedicated Video tab and the Wire Program for in-stream video ads on publisher content. According to Microsoft’s recent earnings call, video is LinkedIn’s fastest-growing format, with a 34% increase in uploads and 1.4x more engagement than other content types.

This current success with video, combined with the prominent space that occupies in the feed and the additional touchpoint it provides for video discovery and consumption, should encourage creators and brands to push out more videos on LinkedIn.