LinkedIn Makes Updates to Analytics for Creators

Lindsey Gamble / LinkedIn Weekly Sharing Tracker

LinkedIn recently updated its analytics tools. First, it introduced a Weekly Sharing Tracker in Analytics & Tools. This tracker suggests actions for users to take each week, such as posting, commenting, and contributing to collaborative articles. It keeps track of the count for each action.

Secondly, LinkedIn redesigned the Top Demographics of Unique Views section to highlight insights for unique views from users across industries, company sizes, and locations. Users can click through to see a detailed breakdown.

Why It Matters: With the Weekly Sharing Tracker, LinkedIn introduced gamification elements by encouraging users to take specific actions to increase their visibility. This approach is similar to Instagram’s Achievements and Challenges. Given that comments can significantly enhance visibility, the tracker for comments alone is valuable.