LinkedIn’s Fastest-Growing Format Is Now Video

LinkedIn / Video Best Practices

According to Microsoft's Q4 FY24 earnings report, video content is now the fastest-growing format on LinkedIn. The platform has seen a 34% increase in video uploads year over year, with 1.5 million pieces of content shared every minute.

Why It Matters: The recent introduction of a video tab has driven an uptick in video creation. Users are utilizing short-form video for storytelling, which can be easier to produce and more engaging than written content. Additionally, creators from Instagram, TikTok, and YouTube are leveraging the video tab to build their LinkedIn by repurposing content from these other platforms.

More Content, More Opportunities: The surge in video content highlights LinkedIn’s transformation from a job search and networking site to a platform increasingly resembling traditional social media.

With the job market evolving and a growing emphasis on thought leadership, expect to see more dynamic content in your LinkedIn feed. Investing in the platform can enhance your attractiveness to recruiters and help drive leads for your employer or your own business.