LinkedIn has added the option for companies to amplify newsletters from creators via Thought Leader Ads — its iteration of Meta Partnership Ads and TikTok Spark Ads.

LinkedIn has updated the post menu. While the like and comment buttons remain, the Repost and Send buttons have been replaced with Share and Save buttons. The Share button now includes options for reposting, sending the post as a message, and copying the post URL. The Save button allows users to save posts directly from this menu.

According to Microsoft's Q4 FY24 earnings report, video content is now the fastest-growing format on LinkedIn.

LinkedIn recently updated its analytics tools.

LinkedIn has launched Sponsored Newsletter Articles to allow companies to amplify their LinkedIn newsletters as paid media ads, targeting objectives such as brand awareness and engagement.

LinkedIn is expanding Newsletter access, allowing all users to publish one.

LinkedIn launched the Wire Program in beta. The program allows brands to run in-stream video ads on publisher content. It is currently being tested with publishers like Bloomberg, Business Insider, NBCUniversal, and The Wall Street Journal. Publishers will have a 50-50 revenue split with LinkedIn.

LinkedIn is adopting Coalition for Content Provenance and Authenticity (C2PA) standards, to identify AI-generated content

LinkedIn recently added Unique Views as a metric for posts, articles, and video performance.

LinkedIn has added a 'Subscribe to Newsletter' call-to-action (CTA) option for Custom Buttons.

In a recent post on its LinkedIn Guide for Creating account, LinkedIn stated that commenting once a week can triple users' profile views.

Previously, there wasn’t a specific designation for the viewers that showed up under 'Influencer on LinkedIn.' However, this week, when I visited my profile visitors with this filtering option, these visitors now have a designation such as ‘Top Voice’ or ‘senior leader.’