LinkedIn Shares Commenting Can Triple Profile Views
In a recent post on its LinkedIn Guide for Creating account, LinkedIn stated that commenting once a week can triple users' profile views.
Why It Matters: Some LinkedIn users have become strategic about leaving comments on posts by thought leaders and creators. This allows them to reach new audiences and increases the chances that their comments will appear in the feeds of others with whom they are already connected, prompting people to check out their profiles.
Because comments can have a significant impact, there’s been more abuse of them, with some users leveraging AI tools to automatically leave comments on posts, which often are generic and sometimes the exact comments as others. As a result, for those using commenting as a growth strategy, it's important to focus on adding to the conversation with thoughtful comments.
From enhanced visibility of comments on LinkedIn to new comment-related features like the ability to share comments left on Instagram posts to Stories, comments have evolved into a content format that creators can utilize to increase their visibility, collaborate, and grow.
Speaking of profile views, LinkedIn updated the ‘Influencer on LinkedIn’ filter for its ‘Who Viewed Your Profile’ feature to provide more context on profile visitors it designates as influencers like ‘Top Voices’ and ‘senior leaders.’
