LinkedIn Adds a 'Subscribe to Newsletter' Option for Custom Buttons

LinkedIn / Subscribe to newsletter

LinkedIn has added a 'Subscribe to Newsletter' call-to-action (CTA) option for Custom Buttons. This feature lets Premium users include a button on their profile, visible in feed, search results, and messages, that directs visitors to a link of their choice.

Why It Matters: This new CTA option gives users a direct way to encourage newsletter sign-ups, whether hosted on LinkedIn or on another platform. Before this, newsletter creators had to use workaround options like 'View My Website' and 'Visit My Blog' to link to their newsletters. Now, a Custom Button can be specifically tailored for this action, which could lead to higher conversion rates.

What to Watch For Next: This update is part of several expected enhancements for LinkedIn Newsletters this year.