In a recent video, Instagram's Adam Mosseri explained how the algorithm weighs watch time, addressing a user’s question about the “sweet spot” for watch time percentage and whether longer videos are penalized.

Instagram is rolling out Testimonials, a new type of Partnership Ad. Initially tested last year, these are text-only endorsements by creators that appear in ads.

Instagram introduced a handful of new updates for Direct Messages (DMs). They are:

Instagram is testing a new down arrow button next to comments, which has been spotted by a few users and more recently, confirmed by Instagram head Adam Mosseri.

YouTube and Repurpose.io teamed up on a special promo to give creators access to Repurpose.io's tools.

After revealing the feature as part of a number of updates to profiles, Instagram is officially rolling out the ability for users to customize their thumbnails.

Threads is now showing new Recent and Popular Topics options for search.

Meta has begun testing ads on Threads, allowing select brands in the US and Japan to extend their Meta ad campaigns to the platform.

After courting TikTok creators, Meta is doubling down with new Instagram Insights updates for Reels.

While speculation continues, one thing is clear: Meta isn’t waiting around. It’s seizing the opportunity to court TikTok creators.

Meta is improving profiles and Pages on Facebook.