YouTube Teams Up With Repurpose.io to Offer Special Promo for Creators to Repurpose Their TikTok & Instagram Content on YouTube

Lindsey Gamble / Repurpose.io

YouTube and Repurpose.io teamed up on a special promo to give creators access to Repurpose.io's tools. Creators can sign up to get three months of free access, allowing them to repurpose their TikTok and Instagram content on YouTube.

After signing up with their YouTube account, creators can link their TikTok and Instagram accounts, create a workflow, and automate the posting of content from those platforms to YouTube. They can select the number of videos to post per day, specific dates and times, and enable automation.

Why It Matters: YouTube has been taking a more subtle approach to attracting ‘TikTok refugees’ compared to other platforms like Meta, which have been more vocal about wanting to bring TikTok creators onboard.

By partnering with Repurpose.io, YouTube offers creators a simple, automated way to bring their existing content into YouTube’s Shorts ecosystem. Rather than relying on flashy incentives, YouTube provides creators with an efficient workflow to diversify and grow their presence on the platform.

Additionally, YouTube’s other initiatives, such as educational videos on how to get started on YouTube and insights into the algorithm, further support creators new to the platform.