While speculation continues, one thing is clear: Meta isn’t waiting around. It’s seizing the opportunity to court TikTok creators.

Meta is improving profiles and Pages on Facebook.

Meta says it will make Reels more prominent.

Instagram profiles are getting updated. Instagram head Adam Mosseri has announced several updates for Instagram profiles, some of which are already available.

Instagram now supports Reels up to three minutes long.

Instagram has rolled out a dedicated feed of Reels showcasing content your friends have engaged with.

Instagram announced Edits, a new video editing app. The tool is focused on helping creators make short-form videos on mobile for Instagram and other platforms.

Instagram has added a Watch Next frame to its Stories feature.

Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

Instagram has added a new feature that provides users with context and insights into why certain Reels stand out.