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In a recent video, Instagram head Adam Mosseri confirmed that Instagram doesn’t downrank sponsored content—posts tagged with the Paid Partnership label.

Instagram has started showing recent Story Highlights within Stories.

Instagram announced updates for boosted posts.

Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.

Instagram announced improvements for direct messages.

In a recent AMA, Adam Mosseri revealed that the platform will adjust the quality of Reels, Stories, and Photos, based on performance and network conditions, such as slow Wi-Fi.

Instagram and Spotify have announced a new integration that enables users to link their Spotify accounts to Instagram.

Threads is launching an Activity Status feature that allows users to see when others are online.

Instagram is rolling out a new, customizable Profile Card globally after testing it over the past few months.

Instagram is reportedly developing a new Collage feature for Stories.

Instagram has introduced two updates for Reels drafts.