Uncover Key Insights for Your 2025 Social Media Strategy with Dash Hudson’s Free Social Media Benchmark Report
Dash Hudson / Social Media Benchmark Report
2025 is right around the corner! Before finalizing your social media strategy, dive into Dash Hudson’s free Social Media Benchmark Report to get the most out of your social content in the new year.
What’s Inside: Explore key cross-platform trends for TikTok, Instagram, and YouTube, plus deep dives into industry-specific insights for sectors like beauty, retail, fashion, CPG, food and beverage, B2B, and more.
Key Insights You Can’t Miss:
TikTok Leads the Charge: With a 4.5% cross-channel engagement rate, TikTok outperforms Instagram at 4.0% and YouTube at 2.8%. Brands that find the most success on TikTok post consistently, averaging six posts per week—showing that frequency is key.
Images and Carousels Drive Greater Reach than Reels: On average, single images and carousels are achieving more reach than Reels. With Instagram’s recent updates for images and Carousels, including making them eligible for discovery in the Reels tab, images and Carousels are set to play a bigger role.
Sharing is Up: TikTok, Instagram, and YouTube have all seen a rise in user shares in recent months. With messaging experiences playing a bigger role in how people discover and consume content, creating share-worthy content will be key.
Download the Social Media Benchmark Report for more insights to dominate the algorithms in 2025.
