Instagram Launches New Integration to Allow Users to Add Songs from Posts Directly to Spotify

Instagram / Spotify Integration 

Instagram and Spotify have announced a new integration that enables users to link their Spotify accounts to Instagram. When users come across a post or Story featuring a song, they can tap it for more information and the option to add the song to their Spotify library and in "Liked Songs" playlist.

Why It Matters: This integration streamlines the process for users to discover and save songs they encounter on Instagram, making it easier to listen to the full versions later. As music discovery increasingly occurs through social media, this feature creates a more direct connection between users encountering song snippets in content and their ability to expand their music library.

Instagram has been steadily adding new music-related features, often partnering with artists to launch these features as well. This is likely an attempt to play a more significant role in breaking new artists and facilitating music discovery, similar to TikTok, which continues to build out its music capabilities.