In the coming months, Meta plans to automatically label AI-generated content uploaded to Facebook, Instagram, and Threads.

Threads has started a limited test of the ability for users to save posts, as revealed by Instagram head Adam Mosseri.

Instagram has expanded access to its Grid Preview feature.

Instagram has started testing Notes Prompts, a new feature that encourages users to create a Note prompting others to respond with their own Note based on the prompt.

Instagram has begun rolling out Flipside, a feature enabling users to create a private version of their profile exclusively for friends.

Meta has launched Creator Management Tools, a set of tools for agencies to manage their creator talent.

Instagram now notifies accounts when they gain followers from Collaborative Posts—posts using the Collabs feature.

Instagram is starting to experiment with the ability for creators to add Collections to their profiles.

Instagram has added a new Paid Partnership Label for Broadcast Channels, its one-to-many messaging feature.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

Meta has unveiled over 20 AI-related updates across its family of apps— Facebook, Instagram, and WhatsApp.