Instagram Notifies Users of New Followers Stemming from Collaborative Posts

Ahmed Ghanem

Instagram now notifies accounts when they gain followers from Collaborative Posts—posts using the Collabs feature. When an account acquires a new follower through these posts, their notifications will state, 'XYZ started following you from your collaborative post.'

Why It Matters: Collaborative posts stand out as one of the most effective methods for optimizing sponsored content performance, enabling creators and brands to tap into each other’s audiences. Beyond expanding the reach and engagement of content and providing brands with a means to repurpose creator content on their channels, many brands leverage Collabs to grow their Instagram accounts.

With this update, creators and brands can now directly observe how Collabs contribute to their follower growth on both ends. For brands, having a straightforward way to identify when followers result from these posts can aid in selecting collaborators, especially when follower growth is a key performance indicator (KPI), and it can also assist in measuring the success of that KPI.