YouTube launched a beta test of creator-initiated video linking for creators in the YouTube Partner Program with at least 4,000 subscribers.

Instagram will now allow users to replace audio in Reels to boost them.

X has announced Creator Targeting, an advertising solution that enables advertisers to strategically place their ads alongside a curated list of creators.

Meta has announced that it has begun rolling out its first generative AI features for ad creatives in Ads Manager, which are expected to be available to all advertisers by next year.

Google has launched a new tool to assist advertisers with their YouTube ads, called Creative Guidance.

Spotify has launched Showcase, a new ad campaign tool designed to help artists and their teams run sponsored recommendation ads. These ads appear as mobile banners at the top of Spotify's home page, a highly frequented section of the platform.

Reddit has launched two new advertising features: Contextual Keyword Targeting and Product Ads.

The study found that TikTok ads are widely considered to be the most "fun and entertaining." TikTok was also the only brand that saw an improvement in trust by marketers. However, when it came to ad quality, TikTok came in at number two, a step down from last year’s top spot.

When users see ads in their feed, they can tap on the feature to view the reasons why the ad is being shown to them. These factors may include a user's age range, matching an advertiser's targeting parameters, or TikTok estimating their interest in a certain category.

TikTok rolled out a new ad tool in Promote, allowing users to turn organic videos into ads directly within the TikTok app to reach a bigger audience.