Facebook Is Bringing Ads to Notifications Soon
Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.
Why It Matters: User reactions are likely to be negative, but for advertisers, this presents a highly visible way to grab attention and prompt reconsideration. As ads have crowded feeds, Meta is eyeing surfaces like notifications and comments to entice advertisers with more opportunities to reach relevant audiences.
