TikTok Introduces 'About This Ad' To Increase Transparency Around Ads Users See

Source: TikTok

TikTok introduced a new About this Ad feature, its latest step in providing users with more transparency. When users see ads in their feed, they can tap on the feature to view the reasons why the ad is being shown to them. These factors may include a user's age range, matching an advertiser's targeting parameters, or TikTok estimating their interest in a certain category.

Also available on the About this Ad page is Ad Personalization settings, where users can update their preferences. In the coming months, TikTok plans to roll out more advertising personalization options, including the ability for users to manage whether ads are based on their interests or gender.

Advertising is at an all-time high on social media platforms as brands try to meet people where they are. Users are bombarded with dozens of ads daily, making it critical to have some type of control over the experience.

About this Ad aligns TikTok with other platforms that provide transparency for advertisements being run. Plus, it’s likely part of efforts to improve the perception of its advertising practices, specifically regarding privacy.